About this book
What if the magic lamp were a business scheme—and a whole town believed in its promise?
In Aladdin & Co., Herbert Quick brings the promise of a fairy tale into the world of American business. The magic lies in bold plans, land deals and confident talk. In the Midwest of new railroads and rising towns, a clever person can seem to conjure a fortune from almost nothing.
But building a town means more than making money. Ambition can lift a community, and getting ahead carries a price. Quick explores that tension with color, humor and a sometimes wry voice. His close knowledge of the Midwest gives this romance of American growth a setting where belief in a place can become a powerful force.
What you’ll discover
- A different kind of magic See how the old lamp becomes a figure for bold American business schemes.
- A town built on belief Explore the confidence that makes a crowd believe in a place barely there.
- The cost of ambition Consider how the drive to get ahead can also lift a whole community.
- The Midwest taking shape Enter a world of land deals, new railroads and towns that rise almost overnight.
- Color and wry humor Settle into a leisurely romance whose lively voice gives ambition room to unfold.
Who will love it
For readers who like a lively narrator, small-town comedy, schemes that grow bigger by the chapter, and a love triangle among bankers and railroad men.
What’s inside
The key ideas, in the 15-minute summary
- A stranger leaves Albert with questions
- Jim believes booms can be manufactured
- Lattimore becomes Albert's new venture
- Headlines turn expectation into rising prices
- Private desires enter the public venture
- New wealth threatens an established life
- The boom cannot simply stop
- The jokes carry a serious warning
- Growth becomes dependent on more growth
Who’s who
- Albert BarslowA former county treasurer and political organizer who tells the story, joins Jim in business, and wants to keep his wife and friends safe.
- Jim ElkinsA quick-talking promoter and old boyhood friend who wants to build Lattimore into a great city and to win Josie.
- Alice BarslowAlbert's sharp and loving wife, who befriends Josie, distrusts Cornish, and wants Jim to win her.
- Josie TrescottA farmer's daughter educated in art and Europe, calm in manner, who wants to protect her father and is torn between two suitors.
- J. Bedford CornishA polished Wall Street financier with a magnetic voice and a past with Josie, who wants her and a safe profit.
- Captain TolliverA Confederate veteran and land agent who speaks in grand phrases and wants Lattimore to become a great city.
- Antonia HinckleyA lively banker's daughter who drives fast horses and loves Jim, while Cecil Barr-Smith loves her.
- General LattimoreThe town's old founder and Union soldier, who distrusts speculation and warns that land booms end in ruin.
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Aladdin & Co.
by Herbert Quick · 1904
A smooth-talking salesman swears any town can be boomed, and he picks Lattimore to prove it.
Medium level5–10 hours to read2 languages
Learn a language with medium classicsSpanishFrenchGermanItalianJapanesePortugueseEnglishHow we measure levels
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In short
Picture a young county politician who slips out of a noisy party convention in Chicago and hides in an art gallery. There he watches a red-haired girl copy a painting while a smooth, dark stranger leans close to her.
Aladdin & Co. at a glance
- Reading time
- About 5 h 35 min4 h 25 min fast, 6 h 40 min slow
- Length
- 79,900 words
- Library level
- Medium longer sentences, everyday words
- First published
- 1904by Herbert Quick
Reading time at 238 words a minute (fast 300, slow 200). How long the classics take to read · Updated
From the 15-minute summary · Key idea 1
A chance meeting in a Chicago art gallery
The story opens at a national party convention in Chicago. Albert Barslow, a twenty-three-year-old delegate, has just become engaged to a girl named Alice, and he has no interest in speeches. He wanders into an art gallery and finds peace among the statues.
Behind a lattice screen he overhears two young people. A girl with auburn hair and freckles is copying a picture. A fashionable young man invites her to a late supper at Auriccio's.
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Which edition is right for me
- 15-minute summary
- The key ideas of the whole book in about 14 minutes. A good first look, or a refresher.
Details
- First published
- 1904
- Language
- English
- Reading time
- 6 h 30 min
- Level
- Medium level
Cite this edition
Quick, Herbert. Aladdin & Co.. Library of Alexandria, 2026, libraryofalexandria.com/products/aladdin-co.
Quick, H. (2026). Aladdin & Co.. Library of Alexandria. https://libraryofalexandria.com/products/aladdin-co (Original work published 1904)
Quick, Herbert. Aladdin & Co.. Library of Alexandria, 2026. https://libraryofalexandria.com/products/aladdin-co.
@book{quick2026aladdin,
author = {Quick, Herbert},
title = {Aladdin \& Co.},
publisher = {Library of Alexandria},
year = {2026},
url = {https://libraryofalexandria.com/products/aladdin-co},
note = {First published 1904}
}
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What is Aladdin and Co. about?
It follows Albert Barslow and his friend Jim Elkins as they try to turn the small Western town of Lattimore into a great city by promoting a land boom. A love story among the promoters runs alongside the business plot.
Who is Jim Elkins?
Jim is Albert's boyhood friend, a quick-witted salesman who believes booms follow predictable rules. He becomes the leader of the Lattimore syndicate, president of a railroad, and the rival of Cornish for Josie's affection.
Why is the book called Aladdin and Co.?
Albert often feels he has become partner to a magician, like Aladdin, because Jim seems to summon palaces, railroads and fortunes from nothing. Co. points to the partnership, the company of men who share the venture.
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